Hansen and Gretel’s design ethos encompasses a certain ‘femininity with bite’. Sharp, uncomplicated, and cut to compliment the female form, but often underscored with a boyish accent. The name Hansen & Gretel was chosen to represent this synthesis of masculine feminine, that yin & yang where Hansen is a nod to the designer’s father’s name, and an ode to the brand’s mannish trace. ‘Gretel’ really constitutes for the idea of womanhood, the girl, the sister, and our journey as female’s which is always a prevalent theme in each collection.
With over 90 premium stockists throughout Australia, best sellers are tweaked and reworked each season, ensuring the brand is always progressing their broad customer-base forward. Applauded as an accessible brand, appealing to all status, ages and budgets, designs are never over-complicated, instead focus is tuned into producing quality, luxury style classics. The predominant silhouette is slightly undone; a bit easy, a bit loose, while gentle flares and cut hemlines keep the profile grounded, and unexpected slits add a touch of frisky and fun. There is a feminine strength throughout the H&G aesthetic, with collection’s catering to a woman’s every occasion.